Trade Show exhibits are a great way of showcasing your offerings to potential customers. 99% оf marketers ѕаіd that thеу fоund unique vаluе frоmss trаdе show еxhіbіtѕ they dіd nоt gеt from оthеr mаrkеtіng mеdіumѕ. Though people’s perception of these shows has changed over the years and the expectations are sky high. Fancy displays and high-end tech which was once restricted to the large players are now available to everyone thanks to the recent technological developments.
Here are some of the top technology that you can use to make your trade show booth stand out!
Plan
1. Event Planning Software
This software is great for those who love to plan ahead for their trade exhibit. You can design your booth, organize the event and promotion and streamline the communications. It offers complete project management solutions that will help you to monitor your event from the start to end.
Reach out
2. Social Media
Marketers need to tap into the limitless power of social media and find innovative methods to reach out to guests. A Facebook event is a great way to get the word out and promote and post updates about your trade show. Create and run a Twitter hashtag contest and incentivize using your hashtags.
Attract & Engage
3. Digital and Interactive Displays
Eye-catching displays will help attract a lot of potential customers to the booth. Touch screen enabled kiosks providing tailored information and interactive product presentations make sure that you win over your customers.
4. Audio Spotlight
The Audio Spotlight is a revolutionary new audio technology that creates sound in a narrow beam, just like light. This can be used in trade shows to play audio which can be heard only by attendees in your booth. An innovative way to grab the attention of your visitors and passersby to come to your booth.
5. iBeacon technology
iBeacon is Apple’s positioning system which sends mobile and message notifications to people within a certain radius, can be used to notify visitors about tailored products/services or interesting exhibitors in nearby. It can send contact information, discount and promo codes and much more.
6. Virtual/Augmented Reality
Just imagine the thought of presenting your product as a VR video, it would provide a powerful interactive experience for your guests. A VR video is a sure shot method of leaving a long-lasting impression on your visitor’s minds.
7. Digital Assistants
AI-powered digital assistants can be a great add-on too, they can be used as your personal assistants to solve small queries and answer quick questions.
8. Charging Stations
Setting up a mobile charging area in your booth may allow you some extra time with potential customers, which is a great opportunity to make your sales pitch.
Follow up
9. QR codes
QR codes are a great way to share and capture useful information in a trade show. Ideally, anyone with a smartphone can scan the code to get information about the product, business details and also contacts.
10. Lead capture software
Mobile apps and other digital lead capture technology allow exhibitors to simply scan the business card and store all relevant information in a CRM, which totally eliminates the hassle of handling a big stack of business cards.
Technology might have it all today, but that still does the trick is the all-important human touch!
