Market Research Tool

What is a Market Research Tool?

A market research tool is effective software that gives you hands-on estimates on business setup, competitors, market trends, economic environment, traits of your customers, product acceptability, and many more.

The tool helps you to cling to data, crunch them, and find the hidden insight as it separates the wheat from the chaff, i.e., you have the most relevant data in your hand.

In short, it will determine whether your brand/products/services satisfy the needs of the customers.

Market research tools allow exploiting the capabilities of market research.

The power of market research is immense. It’s the reason why brands use its capabilities to enter into any market and challenge the existing giants of the industry. Market research tools truly help in accomplishing.

But planning your market research is one thing and having it conducted flawlessly is another. You need a proficient survey app that fulfils herculean tasks for your research objectives.

Where Can You Use the Market Research Tool?

The list is endless. You can use the market research tool in infinite numbers of research. But don’t be intimidated by the list because a handful of fundamental analyses can give you the most valuable insight.

  • Determining the market & tracking share of it
  • Profile-segmentation and market share analysis
  • Customer-trait, intentions, and purchase analysis
  • Retention-analysis survey
  • Product conception and acceptance surveys
  • Competitive market and product positioning surveys
  • Sales lead generation for tracking sales leads
  • Customer satisfaction research
market reaserch

Why is market research software essential for your business?

Call it a market research tool or market research software— it’s the toolkit that lets you extract crucial information at each level of your business. Here’s why you need the software:

To Understand The Relevancy Of Your Product/Service

Before you launch a product or service, you want to know whether the market needs it. Market research software gives you the certainty to move ahead with your conception and ideas.

To Determine Your Customers

You don’t want to waste your marketing efforts in targeting the wrong audience group. An efficient market research tool should let you segment your ideal audience and help you cater messages to the potential convertees.

Competition Analysis

Hardly exists a market with no competition. Wherever you enter, you’re going to have rivalries. A useful market research platform not only gives information on your front but allows gap analysis for challenging the existing monopolists of the market.

Mould As Per Trends

Your research is not over once you’ve stepped in the market. In fact, market research becomes inevitable at each decision you make. Market research software gives highlighting insights on the latest customers and products trends and gives you enough room for the needed-improvisation.

Why Market Research Tool Cuts Above other Market Research Methodologies?

You can carry market research surveys using different methodologies. But market research software cuts above every other market research platform. Here’s the list of why it is a vital data collection tool:

1. Easy to create surveys

Traditional surveys are a pain in the neck, especially the paper surveys. Questions are tough to set and need survey expertise for fulfilling the task. The templates and easy-to-create questionnaire in market research software let you swiftly do surveys and start your research campaign at the word go.

2. Easy to share surveys

Distributing or sharing the market research questionnaire is one of the challenges in the data collection process. As if making them was already not a challenge. But market research software empowers easy sharing with all your enumerators, and most notably with the respondents across the globe.

3. Easy to analyze surveys

Gathering data from the respondents is not even half the work. Most of the market research methodologies do that for you. The real catch lies in excavating rich data from a pool of information. And a very few methods help you segregate rich-full data. Market research softwares has smart dashboards so that you have ready-analytics at your disposal.

4. Everything at low cost and less time

A market research tool that lets you carry your objective so easily may dig your pockets. But that’s not true. Instead, the entire process saves you loads of money and time and lets you jump on research quickly. To get the bang of the buck, you should consider research softwares for your business.

What Makes GoSurvey the Best Market Research Tool in the Industry?

GoSurvey is one of the trusted market research toolkits for businesses, researchers, NGOs, and government agencies alike. You must be wondering how it works as your market research software. Don’t worry; this is how GoSurvey brings brevity and clarity to your research.

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You Can Reach Anyone

Reaching maximum respondents is a sign of quality data for your research. Fortunately, GoSurvey takes your market research survey to the remotest corner of the planet. If reaching a large sample population is a challenge, the remote survey capabilities of the software see you through the remote research.

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Offline Is The New Online

Digital market research platforms come with online capabilities. But whom do you miss with online surveys is a more significant concern. Thankfully, you’re not missing on anyone with GoSurvey as it’s a blend of online and offline survey potentiality. The offline feature of the tool lets you research in the areas with flaky or no internet network.

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It’s Also Online

Brands mix and match different market research methods to have better response rates. But this gets tedious, costly, and time-consuming. But with a multi-featured GoSurvey tool, you need not have multiple methods to cover maximum respondents. The dual-functionality app gets you through the online and offline audience at the same time.

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Data Is Safe

Not all market research tools safeguard your data. You might also think about how the GoSurvey offline app will save your data. Well, the application syncs the responses from your users as soon as it connects with the internet. So no more worries about the safety of data as the software automatically backs-it up until the account is connected with the internet.

Features of Gosurvey Market Research Tool

Gosurvey helps you with market research with its unique and useful features that are designed keeping in mind the needs of the industry and businesses.

Multilingual Support

Surveys can be configured in any language. There are various languages spoken around the world and we make sure language is never a barrier.

Offline Survey

GoSurvey works truly offline. Data can be seamlessly collected even in the absence of an internet connection. The Data is stored in the app itself and gets automatically synced to the account whenever internet is available.

Over 35 Question Types

Create survey by using more than 35 different question types which are designed for various use cases. Getting started is easy and fast.

Over 35 Question Types

User Management

Create and manage users by providing them specific roles and different levels of access for different survey projects.

Unlimited Response Collection

There’s no limit on the number of responses a user or surveyor can collect while surveying. This makes the survey experience even better

Partial Form Completion

This unique feature allows users to save incomplete forms that can be filled up later when the information is available. It works offline too.

Partial Form Completion

Real Time Report & Analytics

Reports are generated automatically and can be viewed in various user friendly forms like Pie charts, graphs etc.

Real Time Report & Analytics

Capture Media

Capture photos, videos, audios & signature from the app itself for enhanced authentication of the data.

Capture Media

Background Audio Recording

This unique feature will record audio in the background from the start of the survey till the end without letting the user or the surveyor know about it.

Background Audio Recording

Download Results

Results can be easily downloaded in various formats like Excel, Excel with Media, CSV, SPSS(.sav), PDF.

Download Results

Segmentation

Segmentation are used to bifurcate the collected responses and break down the result into reports by setting up a hierarchy level in order to analyze specific data easily.

  • e.g.
  • Segmentation Level 1 : State,
  • Segmentation Level 2 : City,
  • Segmentation Level 3 : Store Name

Mobile OTP

This question is useful in authenticating the mobile number of the respondent via verification code sent through text message.

Mobile OTP

Multilingual Support

Surveys can be configured in any language. There are various languages spoken around the world and we make sure language is never a barrier.

Offline Survey

GoSurvey works truly offline. Data can be seamlessly collected even in the absence of an internet connection. The Data is stored in the app itself and gets automatically synced to the account whenever internet is available.

Over 35 Question Types

Create survey by using more than 35 different question types which are designed for various use cases. Getting started is easy and fast.

Over 35 Question Types
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